About Elements

Elements is an online store that offers an alternative to how cakes should be. Our cakes are baked daily by our very own pastry chef at Platform 1094. From the Classic Red Velvet Cake to cakes specially designed by our pastry chef such as Lupicia Tea Infused cake - a milk chocolate mousse cake infused with Japanese tea leaves. These cakes are individually handcrafted making it aesthetically appealing and tasty.


FFL Group was established in 2014 with its first outlet Fresh Fruits Lab opened in Kembangan. It is a simple and elegant Bar & Bistro that was artfully designed in a subtle Laboratory style and has a menu that is specially designed to incorporate a fruity element in many of the dishes.

In 2016, the second shop, Platform 1094, was launched. Unlike Fresh Fruits Lab, Platform 1094 is a totally different wizardry themed restaurant which is complete through its décor to its Food and Beverages. At the same time, we started our very own baking for the first time.

The third shop, Blue Willow Bistro & Bar, was recently opened in November 2017. With many murals and blue lightings, Blue Willow is an Avatar-Inspired concept restaurant that offers a unique menu fitting to it’s theme.

The pastries were well-liked by all our customers in all 3 stores and we decided to share the goodness with more people and here with have the Elements!

 Baker’s Profile

Jason, with more than 10 years of experience under his belt, is currently heading the baking unit. He was trained by renowned International pastry chefs from Ritz Carlton and Star Cruise.